Paid ads · verified against delivered revenue

Two ROAS numbers.
Only one is money.

I scale DTC ecommerce brands with Meta, TikTok & Google Ads — and report every result against real Shopify fulfilment data, not just what the platform claims.

ZamZam Perfumes · PKR 9M spend · 8 months
8.91x
ROAS as reported by Meta Ads Manager
UNVERIFIED

This is the number most agencies stop at. Meta attributes every purchase its pixel can claim — including orders that were placed but never delivered. In a COD market, that gap is enormous.

  • − COD cancellations (payment refused on delivery)
  • − Undelivered parcels (returned to sender)
SOURCE:
META ADS MANAGER
Get a free audit → See the full case study ↓
EXHIBIT A

PKR 9M in. PKR 42.04M out.
Every number below is auditable.

ZamZam Perfumes · DTC perfume · launched 4 Nov 2025 · Meta + TikTok + Google · still live and scaling.

PKR 0M
Total ad spend across three platforms
PKR 0M
Real delivered revenue — Shopify verified
0
Orders delivered after cancellations & returns
0K
Sessions driven to the store
0x
Meta reported ROAS
0x
Real blended ROAS — fulfilment verified
The engine of the account. Full-funnel architecture built from day one — cold traffic testing multiple creative angles simultaneously, warm retargeting layered from video viewers and Instagram engagers by week three, lookalike audiences seeded from real purchase data compounding over time. Creative rotated before fatigue ever hit, sustaining performance across the full 8 months without collapse.
SpendPKR 8.57M
Blended reported ROAS8.91x
Best campaign12.87x
Impressions39.6M
The efficiency story. Tested as a supplementary channel on a deliberately lean budget. The creative-first approach translated directly — winning ad sets outperformed every expectation and proved the methodology works across platforms, not just inside Meta's ecosystem.
Spend~$1,000 USD
Best campaign ROAS27.48x
Second best23.54x
RoleSupplementary channel
The demand closer. Search campaigns positioned to capture the high-intent demand that social ads created but didn't always close on first touch. Buyers who already knew what they wanted found the brand — not a competitor.
SpendPKR 205K
Revenue generatedPKR 2.73M
Cost per conversionPKR 849
Conversions242
How every engagement runs

No guesswork.
No vanity metrics.

Four steps, in this order, every time. The sequence is the system.

STEP 01

Audit

Before anything goes live, I audit your existing setup — audience-creative alignment, attribution methodology, creative angle diversity, budget structure. I find what's leaking money first. Free for new clients.

STEP 02

Strategy

Campaign strategy built from the actual buyer up — not the assumed one. Audience architecture, creative angles, platform mix, and a 30-day launch plan built to compound, not spike.

STEP 03

Launch

Full campaign build across agreed platforms. Ad account structure, creative direction, copy, targeting, pixel verification, budget allocation — all handled end to end.

STEP 04

Scale

Weekly optimisation. Creative rotation before fatigue hits. And every month, results reconciled against real fulfilment data — not just what the platform says.

What I run

Built for DTC. Verified by delivery.

Every service below carries the same standard: reported against real delivered revenue.

Meta Ads

8.91x proven

Full-funnel campaign architecture — cold traffic creative testing, warm retargeting pools, lookalike audiences seeded from real purchase data. Systems that compound, not campaigns that spike.

TikTok Ads

27.48x proven

Short-form ads built around the actual buyer, not the obvious one. Creative angle testing and hook optimisation that make TikTok a genuine performance channel.

Google Ads

PKR 849 CPA

Search campaigns that capture the demand your social ads create. High-intent buyers who already know what they want find you — not your competitor.

Account Audits

Free to start

Audience-creative alignment, angle diversity, attribution methodology, budget allocation. I find what's leaking before we spend a rupee scaling it.

Creative Strategy

Angle-first

Angles, hooks, scripts, and UGC briefs. Creative is the most important variable in your ROAS — most brands get it wrong. I direct it deliberately.

Attribution Verification

The differentiator

Every reported number cross-referenced against Shopify fulfilment data — COD cancellations and undelivered parcels removed. You see the platform number and the real one.

Rahim Rehman — founder of TheVisionix RAHIM REHMAN · FOUNDER
Why TheVisionix exists

I report what actually happened.

I'm Rahim — founder of TheVisionix and a performance marketer specialising in Meta, TikTok, and Google Ads for DTC and ecommerce brands.

Most agencies hand you a ROAS number from Meta's dashboard and call it a result. I cross-reference every campaign against actual Shopify fulfilment data — and show you both numbers.

In COD-heavy markets, platform ROAS and delivered ROAS can differ by 30–50%. Most freelancers never check. I always do — because the only number that matters is the one that reflects money actually received.

That discipline is why clients in Pakistan and the UK trust the numbers I report. And it's what separates a performance partner from a campaign manager.

Meta Ads TikTok Ads Google Ads PKR 42.04M delivered UK · USA · UAE

Know your real profit before you spend a rupee.

Free calculator: product cost, shipping, COD cancellations, returns, ad spend — and what you actually keep.

Open the profit calculator →
Free audit · 48 hours · no strings

Ready to see what's killing your ROAS?

I'll audit your Meta Ads account for free — no pitch, no obligation. Just a Loom walkthrough of what I find and what I'd fix first.

✓ Creative angle audit — real angles vs duplicates
✓ Audience-creative alignment check
✓ Attribution methodology review
✓ One quick win you can implement immediately
✓ Month-1 game plan if we work together
✓ Delivered as a Loom video in 48 hours

Working with DTC founders & CMOs in 🇬🇧 UK · 🇺🇸 USA · 🇦🇪 UAE · 🇵🇰 Pakistan

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